Search results for "commercial videos"
showing 2 items of 2 documents
Experiencing Commercial Videos for Online Shopping
2018
In recent years online shopping has become a popular and convenient instrument for companies to buy and sell products. However, the design of these web-shops does not offer the rich multisensory experiences than physical retailing offers. In the paper we argue that audio-visual contents could provide dynamic multisensory information to offer more engaging experiences to the consumer, but to achieve this goal, audio-visual contents need to be adjusted to the cultural characteristics of the users. Despite controversies regarding universalism of the emotional experiences induced by perceptual processes, we present evidence that suggests cultural modulations of videos experiences. In the report…
Audience experience of commercial videos and feature length films : are they universal or culturally mediated?
2017
Audiovisual contents constitute one of the most common ways of communicating information. However, audiovisual products are difficult to study because they integrate a lot of complex communication and artistic elements. Meaning and emotions are conveyed by combining film elements but also narrative elements, music and other audio aspects, which unfold over time and can be used to impact the audiences. Here, the user experience approach is taken to try to understand the relation between the video’s elements and the emotions produced in the audience. Emotions are understood within an appraisal framework where elements of the audiovisual format and content are integrated in memory with previou…